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A model uses the Dyson Supersonic r hair dryer with the Powerful air attachment to dry her hair.

Hair care

Shop our full range of hair dryers, stylers, straighteners, formulations and accessories.

Dyson Supersonic r logo.

Our most powerful1, yet lightest2 hair dryer

Precision drying for a smoother finish. More shine.3 No heat damage.

A Dyson Supersonic r hair dryer is used by a model to dry her long brown hair.
Gift edition

Introducing Jasper plum – new to Dyson Beauty

Gift some of our latest, most advanced technology, now in shimmering soft purple. Available for a limited time.

Range of hair care products in Jasper plum
  • The Dyson Beauty range of formulations and devices.

    Let us help find the right hair care machine for you

Discover Dyson attachments and accessories

  • Dyson straightener accessories

    Complement your Dyson Airstrait™ straightener with exclusive Dyson-designed accessories.

  • Dyson multi-styler accessories

    Upgrade your Dyson Airwrap™ multi-styler with re-engineered attachments to curl, shape, smooth and hide flyaways on different hair types.

  • Dyson hair dryer accessories

    Magnetic attachments, storage and styling accessories for your Dyson Supersonic™ hair dryer.

Your style, your way

Discover inspiring styling content created by our Dyson Beauty owners.

How-to create the perfect hair style

See how to get the most out of Dyson technology and try something different with your styling tools.

  • Create a voluminous straight style for short to medium hair using the Dyson Airstrait™ straightener

  • Achieve a polished every-day style, made easy with the Dyson Supersonic r™ hair dryer

  • See how to create a swishy, volumised 90s look with the Dyson Airwrap i.d.™ Multi-styler and dryer

  • See how to create smooth and sleek styles with the Dyson Corrale™ straightener.

Tried and tested

We’re obsessed with the science behind hair, and use it to engineer our technology.
No guesswork. No gimmicks. Just tried and tested science.

Tresses of hair are used for testing in a Dyson lab.

1vs. Dyson Supersonic™ range.
2vs. Dyson Supersonic™ hair dryer. Based on body weight.
3vs. air drying.

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Owner support

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  • Explore accessories


  • Find the right part


  • Expert support